About
Built for the counter, not the accounting textbook
Most business software is designed around how a bookkeeper thinks. Owwel is designed around how a shop actually runs — the till, the stock room, the cash drawer and the people.
Plenty of businesses trade successfully for years without ever trusting their own numbers. Sales go in a notebook, expenses live in a WhatsApp thread, stock is whatever is on the shelf, and the real financial position surfaces once a year when an accountant reconstructs it from receipts. By then it is history, not a decision you can act on.
The usual answer is a general accounting package. But those are built for someone who already understands debits and credits, and they assume a bookkeeper sits between the business and the books. For a salon owner between clients or a shopkeeper at a busy counter, that gap never closes.
Owwel takes the opposite route. You record what actually happened — a sale, a delivery, an expense, a shift — and the accounting is produced from it. The day closes with one balance you can check against the cash in the drawer, and if it does not match, you find out that evening rather than at year end.
It is built for businesses running more than one location, in more than one currency, with staff who should see some things and not others. That shape is common across East and Horn of Africa and poorly served by software written elsewhere.
What we hold to
Your data is never deleted
A lapsed subscription drops an account to read-only — you keep every record and can export anything you need. We do not hold books hostage, and we do not quietly purge inactive accounts.
The books are a by-product of trading
You should not have to do double entry to know whether you made money. Record the sale, the purchase and the expense as they happen, and the accounting follows from that automatically.
Every branch stands on its own
A branch in Nairobi and a branch in Mogadishu do not share a currency, a price list or a cash drawer, so they do not share books either. Money is never mixed between them, and totals are only combined when you explicitly ask.
Not everyone should see everything
A cashier needs the till, not your margins. Roles grant access feature by feature, and sensitive figures like profit and cost price can be hidden inside pages someone can otherwise open.